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5 *****
Personnel Today UK
Interactive business and & professional magazine of the year 2006 - UK
Australian Marketing Institute
...gives the reader a rich diversity of views and a 360-degree perspective on what can be a complicated subject
'The employer brand approach to people management has conclusively been shown to build competitive advantage in leading companies around the world.....Brett's book will show you how to attract, engage, and retain the top talent in your organisation and ensure it is 'fit for the future.'
Claudia Tattanelli, CEO, Universum Communications, Inc., Philadelphia, USA
'Employer Branding' is fast gaining acceptance in some of the world's leading companies as an imporant management tool to attract and retain talent. Brett's book will assist companies to navigate the road map to developing a strong employer brand in a world where complexity is increasing exponentially and the talent pool is shrinking'.
Clayton Glen, Director, HDA Associates, London
'Talent Management is an important topic for companies of all sizes these days. Brett's book is an excellent publication to guide you in developing your employer brand program to increase your attraction and retention rates of talent in your organisation'.
Kath McConnell, National General Manager, Advertising Energy Pty Ltd Asia Pacific
'Before you can think of selling your brand to customers, you have to sell it to your employees. How the brand is positioned in the minds of consumers is heavily dependent on a company?s employees'.
Sergio Zyman, Chairman and Founder of Zyman Group & former Chief Marketing Officer of the Coca-Cola Company, US
The Employer Brand Excellence Framework is an innovative strategic workforce planning tool that will guide organisations through the siginifcant challenges they will encounter over the next 5-10 years with the increasing talent squeeze. This book will show you how to develop an 'employee centric organisation.'
Brian Peel, Business Development Executive, Kaz Technologies, Australia
'This book provides a very comprehensive overview of the single most powerful weapon organisations have at their disposal in the struggle to attract and retain the right talent. I recommend it to anyone looking to expand their knowledge of this important business discipline.'
Warwick Bowd, National Practice Leader - ex-Employer Branding, Hudson Australia |
