PRE-ORDER Today - publishing 9 August 2010, pre-order today!
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
The follow up book to Your Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best pactice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE CASE STUDIES - watch interview here with Heather Polivka, Employer Brand Director, UnitedHealth Group, a Fortune 21 Company
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
Sold in over 42 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).
232 pages Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence FrameworkTM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.
The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.
Buy Today! Foreword by Simon Barrow (UK) - founder of the Employer Brand concept Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.
Business Pack SPECIAL - only $199, not $327* CEO/HR/Marketing Professionals Share the knowledge and benefits of Employer Branding across your organisation
3 copies of best selling Your Employer Brand attract-engage-retain for only $199 FREE postage & handling to anywhere in the world
SAVE $128 incl P&H Offer ends 31 October 2010 prices include gst (Aust) * $327 incl cost of books and Int. postage & handling
A university degree is no longer just a piece of paper! Students are seeking a much broader learning and life impact through their University experience. No longer just intend on gaining a body of knowledge, students strive for an experience that is more closely aligned with the needs of the modern workplace and societal values.
In a world's first Brett Minchington (MBA) presents a global view of how Universities and organisations are successfully collaborating to maximise employment outcomes for graduates and business. Discover how leading businesses are enhancing their employer brand to reach, communicate and aquire the next generation of leaders.
Innovative in design the first part is a one stop guide for companies and recruiters on how to source the next generation of leaders and recruit talent before their competitors do. The second part of the book is a one stop guide for graduates on how to maximise their employment outcomes.
Case studies include: London Business School, Berkeley University of California, University of Western Ontario, Politecnico di Milan, Accenture, Toyota and many other leading Universities and global brands.
-International Edition- CD-ROM version When I was preparing a course on employer branding for World Vision International’s summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Managers' Handbook," written by Brett Minchington
Roger Thompson, World Vision International
The Employer Brand Manager's Handbook provides a wealth of knowledge, tools and tips shared with thousands of senior managers around the world during Brett Minchington's Employer Branding Global Tour to 28 cities in 18 countries over the past two years.
The publication is the world's leading publication on how to develop, implement, measure and manage your employer brand program. Only 16% of companies have a clearly defined employer brand strategy
2009 Employer Brand Institute Employer Branding Global Research Study - 2025 respondents
A comprehensive online resource guide by International employer brand strategist Brett Minchington MBA.This resource kit will guide you:
Develop a clearly define employer brand strategy;
Through the steps to define, design, integrate and evaluate your employer brand program;
To determine the key stakeholders you should engage in your program;
To develop a business case for employer branding;
To communicate your employer value propositions (EVP’s) using high touch online and offline media;
To choose and assess your employer brand partners and vendors;
To develop a ‘best in class career’ website;
To determine project costings for your employer brand budget;
To measure your employer brand project return on investment (ROI)
To save on unnecessary external supplier costs;
To build an Employer Brand Global Community to support the long term management of your employer brand strategy
The Employer Brand Manager's Handbook is a practical guide to discovering your current employer brand and developing your employer brand strategy. The guide includes:
How to undertake an audit of your current employer brand - this will become the basis for developing your employer brand strategy and roadmap
Global Best Practice Guidelines in employer branding
“Your Employer Brand” questionnaire to assess current position and guide you where to focus your resources;
"Career website” questionnaire to assess current position and guide you where to focus your resources;
Director of Employer Branding Job and Person Specification;
Employer Brand Excellence FrameworkTM to guide your employer brand strategy across the total employment experience;
Collective Learning Australia is pleased to publish Employer Brand International's Employer Branding Global Research study. The global study of over 2000 employees explores the current status of employer branding in companies across all industries and all sizes.
The survey findings identify key trends which should be used to guide the development of a company's employer brand strategy. The report will also assist vendors, academics and consultants to advise leaders on the current status and future trends in employer branding around the world.
The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.
Some of the global key findings include:
Employer branding is receiving a higher resource allocation with 46% of companies planning to increase the amounted invested in employer branding initiatives in 2009.
Whilst the survey found employer branding is now high on the leadership agenda many organisations lack the capability to leverage their employer brand due to the absence of a clearly defined strategy. The survey found only 16% of companies has developed a clear strategy for their employer brand. Interestingly, respondents also said having a clearly defined strategy is the key to achieving their employer brand strategy.
Career website development is the main activity (63% of respondents) being undertaken by companies to enhance their employer brand.Recruitment advertising/employer marketing (61%), recruitment branding (55%), induction programs (52%), leadership development programs (46%) and current employee research (46%) are also popular initiatives.
Respondent profile
CEO/Managing Director (7%), Executive (8%), General Manager (6%), Vice President (4%), senior manager (20%,) Managers (29%) Supervisor (3%), Team leader (4%), Officer (7%) Administrator (3%), Other (9%)
Countries
Africa (54 respondents), Asia (399), Australia (522), Europe/UK (462), NZ (222), UAE (51), USA/Canada (315)
Survey method: Online survey conducted via the Internet
by Brett Minchington MBA Employer Brand International in partnership with Collective Learning Australia
The world's leading resource on how to develop a world class careers website with practical guidance and case study examples of worlds best practice.
What's inside this world's best practice publication?
PART 1 - Strategy
Introduction Internet usage statistics Figure 1: World Internet Users and Population Stats Figure 2: Internet users in the world by geographic regions Figure 3: World internet penetration rates by geographic region Career websites & employer branding Figure 4: Which activities are you currently undertaking to enhance your employer brand? Figure 5: What is the main communication medium your company is planning to utilize to communicate your employer brand during FY2008/2009? Purpose of a careers website Career website categories Figure 6: Career website architecture E-recruitment technology Figure 7 – Sourcing effectiveness reporting using Page Up People Career Website Questionnaire The site map Figure 8 Site Map Career Website Pitfalls Measuring success Figure 9 - Key traffic paths
PART 2 - Key tactics
Career website attributes Front page graphic About the organisation The people who work here Mission Vision Values The culture Commitment to diversity Showcasing innovation The corporate brand Our awards Corporate social responsibility CEO message Annual report Training opportunities Career development Leadership Reward and recognition Remuneration Work environment E-recruitment system Job search function Recruitment process overview Job email alerts Candidate engagement Recruitment FAQ’s Graduates Experienced hires Multi-media One – way communication
PART 3 - Career Websites World's Best Practice Guidelines
Career websites world's best practice guidelines Culture Follow real time Interview preparation Interactive games Career pathways The corporate brand Global opportunities Recruitment management system Staff blogs What are the people like I will be Working with? The landing page Media – career videos Media - podcasting Where do I fit in? Job segmentation The inside story Giving back to the community Interactive Candidate engagement
Top 150 Publicly Listed Companies Australian Edition 2007
n=100
Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.
This extensive research report of the Career Websites of the ASX150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
ORDER A COPY TODAY & receive a complimentary CD-ROM of the publication (save AUD $199) click here (offer ends 31/7/2009)
Order the CD-ROM version only (includes links to best practice sites) - AUD $199 click here>
Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007
Tuesday 1st May 2007 3:54 pm EST
A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand. The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.
Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity. He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website.
This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said. Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.
"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.
Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.
"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.
Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.
The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.
Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.
This extensive research report of the Career Websites of the ASX150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
Order the full color hard copy version only click here>
Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007
Tuesday 1st May 2007 3:54 pm EST
A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand. The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.
Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity. He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website.
This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said. Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.
"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.
Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.
"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.
Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.
The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.
FTSE150 Career Websites & Best Practice Guidelines
London Edition n=100
Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.
This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies on the London Stock Exchange includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
CD-ROM version only (includes links to best practice sites) - AUD $199 click here>
FTSE150 Career Websites & Best Practice Guidelines CD-ROM version
London Edition n=100
CD-ROM version - contains hyperlinks for quick reference to best practice careers sites
Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.
This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies on the London Stock Exchange includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
Global Research Study by Employer Brand International
Some questions to consider in your talent attraction strategy:
What influences a person to join your company over another?
Which attributes of the employment experience are most attractive to promote to your target audience in your recruitment communications?
Does your company need a segmented and targeted approach for your communications or does a 'one size fits all' approach still work these days?
The Employer Brand International 'Influencers of Employment Choice' Global Research Study investigates the "Influencers of Employment Choice," specifically which of 15 employer brand attributes have the strongest influence on why employees choose to join an organisation over another.
The report includes global segmented results for region, gender, age, organisation type, position levels and employment tenure. The findings will assist to guide your company's talent attraction strategies and Employer Value Proposition (EVP) positioning strategies.
Some questions to consider in your talent attraction strategy:
$89.00 AUD
Expected Publish Date - 
-International Edition- CD-ROM version
Top 150 Publicly Listed Companies![[ spacer ]](http://www.shortlist.net.au/images/dot_clear.gif){kind=small}
