CD-ROM audio version -
employer branding insights
International Employer Brand Strategist Brett Minchington MBA answers the difficult questions around the Employer Brand concept including:
- Why are companies paying more attention to their employer brand?
- How closely tied is the employer brand to the perception of being an EOC?
- How closely tied is that employer brand with the corporate brand?
- When an organisation improves its employer brand who are they trying to target?
- Is there a danger of being everything to everyone?
- Which media are candidates looking for their next role?
- How important is the EVP?
- Do organisations struggle to define their EVP?
- Like any marketing/advertising, follow through must be important – ie the experience must live up to the promise.
- Do organisations fall into the trap of over promising in what they can actually deliver?
- How do you measure ROI of employer brand?
- Is it necessary to spend a great deal of money on this?
- Can smaller organisations compete?
$39.00 AUD
