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by Brett Minchington (MBA)

Sold in over 30 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil
Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).

$89 AUD - Buy online today!

Business Pack SPECIAL - $199 AUD, not $327 click here>
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232 pages
Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence Framework^TM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.

The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.

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Foreword by Simon Barrow (UK) - founder of the Employer Brand concept
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.

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Table of Contents
Acknowledgements & Contributions

$89.00 AUD

Business Pack SPECIAL - only $199, not $327*
CEO/HR/Marketing Professionals

Share the knowledge and benefits of Employer Branding across your organisation

3 copies of best selling
Your Employer Brand attract-engage-retain
for only $199 FREE postage & handling to anywhere in the world

SAVE $128 incl P&H
Offer ends 31 January 2009
prices include gst (Aust)
* $327 incl cost of books and Int. postage & handling

$199.00 AUD

Publish Date - early 2009

A university degree is no longer just a piece of paper! Students are seeking a much broader learning and life impact through their University experience. No longer just intend on gaining a body of knowledge, students strive for an experience that is more closely aligned with the needs of the modern workplace and societal values.

In a world's first Brett Minchington (MBA) presents a global view of how Universities and organisations are successfully collaborating to maximise employment outcomes for graduates and business. Discover how leading businesses are enhancing their employer brand to reach, communicate and aquire the next generation of leaders.

Innovative in design the first part is a one stop guide for companies and recruiters on how to source the next generation of leaders and recruit talent before their competitors do. The second part of the book is a one stop guide for graduates on how to maximise their employment outcomes. 

Case studies include: London Business School, Berkeley University of California, University of Western Ontario, Politecnico di Milan, Accenture, Toyota and many other leading Universities and global brands. 

$66.00 AUD

-International Edition- CD-ROM version

When I was preparing a course on employer branding for World Vision International’s summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Strategy Toolkit," written by Brett Minchington

Roger Thompson,  World Vision International

A comprehensive online resource guide by International employer brand strategist Brett Minchington MBA. 

This resource kit will guide you:

• Through the steps to define, design, integrate and evaluate your employer brand program;
• To determine the key stakeholders you should engage in your program;
• To develop a business case for employer branding;
• To communicate your employer value propositions (EVP’s) using high touch online and offline media;
• To choose and assess your employer brand partners;
• To develop a ‘best in class career’ website;
• To determine project costings for your employer brand budget;
• To measure your employer brand project return on investment (ROI)

The resource guide is a practical guide to discovering your current employer brand and developing your employer brand strategy.  The guide includes: 

• “Your Employer Brand” questionnaires to assess current position
• “Career website” questionnaire
• Head of Employer Branding Job and Person Specification
• Your Employer Brand Road Map & Process^TM
• Employer Brand Excellence Framework^TM to guide your employer brand strategy around the total employment experience

$249.00 AUD

Top 150 Publicly Listed Companies
Australian Edition 2007

n=100.

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

LAUNCH SPECIAL - $299 ORDER A COPY TODAY & receive a complimentary CD-ROM copy click here (offer ends 30/10/2008)

 CD-ROM version only (includes links to best practice sites) - AUD $199 click here>

Recent media on publication:

June 2007 Haines NZ

 

Australia

July 2007 - Recruiter Daily

 

Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007

Tuesday 1st May 2007 3:54 pm EST

A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand.

The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.

Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity.

He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website. 

This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said.

Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.

"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.

Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.

"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.

Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.

Minchington said good examples of best practice international recruitment sites were G&K Services, MGM Grand and Procter and Gamble.

The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.

$299.00 AUD

Top 150 Publicly Listed Companies
Australian Edition 2008

2008 CD-ROM version - Career Websites & Best Practice Guidelines contains hyperlinks for quick reference to global best practice careers sites

n=100.

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies in Australia includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

$199.00 AUD

London Edition
n=100.

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

 

This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies on the London Stock Exchange includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

 

CD-ROM version only (includes links to best practice sites) - AUD $249 click here>

$299.00 AUD

CD-ROM version - Career Websites & Best Practice Guidelines contains hyperlinks for quick reference to best practice careers sites

 

 

 

 

 

$199.00 AUD

CD-ROM audio version - employer branding insights

International Employer Brand Strategist Brett Minchington MBA answers the difficult questions around the Employer Brand concept including:

• Why are companies paying more attention to their employer brand?
• How closely tied is the employer brand to the perception of being an EOC?
• How closely tied is that employer brand with the corporate brand?
• When an organisation improves its employer brand who are they trying to target?
• Is there a danger of being everything to everyone?
• Which media are candidates looking for their next role?
• How important is the EVP?
• Do organisations struggle to define their EVP?
• Like any marketing/advertising, follow through must be important – ie the experience must live up to the promise.
• Do organisations fall into the trap of over promising in what they can actually deliver?
• How do you measure ROI of employer brand?
• Is it necessary to spend a great deal of money on this?
• Can smaller organisations compete?

$39.00 AUD