Released 18 March 2009
CD-ROM version
Collective Learning Australia is pleased to publish Employer Brand International's Employer Branding Global Research study. The global study of over 2000 employees explores the current status of employer branding in companies across all industries and all sizes.
The survey findings identify key trends which should be used to guide the development of a company's employer brand strategy. The report will also assist vendors, academics and consultants to advise leaders on the current status and future trends in employer branding around the world.
The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.
Some of the global key findings include:
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Employer branding is receiving a higher resource allocation with 46% of companies planning to increase the amounted invested in employer branding initiatives in 2009.
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Whilst the survey found employer branding is now high on the leadership agenda many organisations lack the capability to leverage their employer brand due to the absence of a clearly defined strategy. The survey found only 16% of companies has developed a clear strategy for their employer brand. Interestingly, respondents also said having a clearly defined strategy is the key to achieving their employer brand strategy.
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Career website development is the main activity (63% of respondents) being undertaken by companies to enhance their employer brand.Recruitment advertising/employer marketing (61%), recruitment branding (55%), induction programs (52%), leadership development programs (46%) and current employee research (46%) are also popular initiatives.
Respondent profile
CEO/Managing Director (7%), Executive (8%), General Manager (6%), Vice President (4%), senior manager (20%,) Managers (29%) Supervisor (3%), Team leader (4%), Officer (7%) Administrator (3%), Other (9%)
Countries
Africa (54 respondents), Asia (399), Australia (522), Europe/UK (462), NZ (222), UAE (51), USA/Canada (315)
Survey method: Online survey conducted via the Internet
Survey period: July-December 2008
For more information about Employer Brand International or the survey findings please contact:
Brett Minchington Chairman/CEO on +61 (0)417 815888 or at brett@employerbrandinternational.com
$399.00 AUD
