Seminars

STOP the Talent drain from SA

Invest in your employer brand to attract & retain the talent you need for GROWTH

Attend the Summit and find out from leading Global and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Adelaide - 30 October 2008 9am-5pm - REGISTER HERE>

Summit numbers are STRICTLY LIMITED. The recent Sydney & Melbourne Summits SOLD OUT so please register early and save!

Who should attend?

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand
• This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain
• Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. The toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map - value RRP$249
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index - Australian benchmarking study - discover the key employer brand drivers in Australian companies
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Auditing your employer brand to develop an integrated strategy with the right team in place"

Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from speaking engagements in UK, Switzerland, Italy, NZ, Dubai and Asia. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 12 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 25 countries. His new book, "University means Business" will be published in August 08

"The role of media and messaging in reaching your candidates"

Sally Day - General Manager, Adelaide, TMP Worldwide , Recruitment Strategy and Advertising is committed to assisting clients segment their candidate market to develop better messaging, more effective media selection and an overall better result using employment branding processes and above and below-the-line recruitment marketing tactics. Sally will also use case studies from Air NZ to showcase one company’s approach to a segmented recruitment marketing plan. Sally leads a team of 18 local professionals who bring a full suite of advertising, communications and marketing services to the HR industry. Sally has been a member of the TMP family for over 18 years and is a veteran of the recruitment advertising industry. Sally is a graduate of the Advertising Federation of Australia AdSchool, an Advertising Federation of Australia South Australian Committee Member and a member of AHRI. Sally has a reputation in Adelaide for her creative solutions in recruitment marketing strategies. Sally is responsible for working with key business personnel to achieve corporate HR objectives in attraction, engagement and retention using marketing and branding principles.

"Building an Employer Brand that aligns with your corporate and consumer brands"

Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. Kellie also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan and progressed through generalist, specialist and business partner roles and played a leading role of the cultural transformation they achieved. After a change of industry and a new challenge, Kellie then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Engaging the CEO and Executive in your Employer Brand Program"

Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business. This study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

“Leveraging your Employer brand to enable the recruitment of critical international talent”

Linda Halse is the Human Resource Manager for the Australian Wine Research Institute based in Adelaide, a world renowned wine science institute owned by the Australian wine industry. The people at AWRI are their competitive advantage and Employer Branding has been an integral initiative in their global race for talent. Linda has a wealth of international experience in HR having focused on culture change for most of her career. She has worked in private, public, local government, private and education sectors. She is passionate about people and helping them realise their potential.

"Yes, Government can use Employer Branding to attract & retain talent too! - Showcasing 3 Leading SA Government Departments"

Catherine Bridgland - Attraction and Retention Manager, Workforce Development, SA Health

Catherine Bridgland is the Attraction and Retention Manager for Workforce Development, SA Health. SA Health is a highly diverse organisation of almost 34,000 staff. Over the past two and a half years Catherine has driven an employer branding and recruitment reform project across SA Health, including successfully leading a large, diverse cross-health implementation team. Catherine was a Speech Pathologist in a previous life, switching into Human Resources 15 years ago. After diverse HR management roles in a number of industries and the public and non-profit sectors, she returned to the health industry in 2003, where she has specialised in public sector recruitment reform, employer branding, recruitment strategy and change management. Catherine believes employer branding and sophisticated contemporary recruitment systems are not only achievable but essential to the public sector, which will face increasing staffing challenges, particularly in health in the near future.

"Employer Branding is a must for SME's"

Deborah Lewis CAHRI is the Human Resources Manager of Tonkin Consulting, a South Australian owned engineering consultancy employing over 115 staff, specialising in water, environmental, infrastructure and spatial technology. Deborah has over 20 years experience providing human resource, organisational and business management advice and support to a diverse range of SME’s, national and international corporations, public sector and not for profit organisations. Deborah has been responsible for developing and implementing employer brand, recruitment and retention and communication strategies for Tonkin which have proven to be extremely successful, innovative and cost effective in the highly competitive world of engineering. Deborah is a strong advocate and passionate in her belief that Employer Branding can be affordable and is an absolute necessity to enable SME’s to “punch above their weight” and remain competitive in attracting and retaining talent.

"Employment trends in Asia-Pacific"

Nicky Blenkinsop, Operations Manager SA/NT, Select Appointments. Select Teleresources

Summit Brochure>

$845 pp Early Bird Rate $945 pp Standard Rate

30-Oct-2008 1 Day Only
9am-5pm

 

Media Partner

STOP the Talent drain from NZ

Invest in your employer brand to attract & retain the talent you need for GROWTH

Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Auckland - 21 October 2008 9am-5pm - REGISTER HERE>

Wellington - 23 October 2008 9am-5pm - REGISTER HERE>

Summit numbers are STRICTLY LIMITED. The recent Australian Summit SOLD OUT so please register early and save!

Who should attend? - some of the companies participating>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand
• This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain
• Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. The toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index New Zealand benchmarking study
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Auditing your employer brand to develop an integrated strategy with the right team in place"
Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. His new book, "University means Business" will be published in mid 2008.

"Building an Employer Brand that aligns with your corporate and consumer brands"
Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan where she progressed through generalist, specialist and business partner roles and was very much part of the significant cultural transformation that they achieved. After a change of industry and a new challenge, she then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Employment trends in Asia-Pacific"
Suzanne Boyd - General Manager – Asia Pacific - Clayton Ford and Select Accountancy
After completing a psychology degree, Suzanne began her career as a banker, spending 9 years with one of the largest banks in New Zealand. Suzanne then tried her hand at recruitment and found that she was a natural. 11 years later recruiting at all levels, from specialist to generalist recruitment, Suzanne now heads one of New Zealand’s iconic recruitment companies. She has spearheaded Clayton Ford’s expansion overseas, opening an office in Singapore in 2006 with plans for further expansion into the Asia market. Suzanne also heads Select Accountancy in Australia with offices in Sydney, Canberra, Melbourne and Brisbane.

"Harnessing old and new media in Employer Branding"
Lynn McCrindle with over 20 years experience in the recruitment advertising and communications industry, Lynn has seen the industry evolve from one largely reliant on the use of print media, to a highly fragmented media environment where many organisations are struggling to understand the new and diverse range of print and digital options they now have available. As the General Manager of Haines Interactive, Lynn is responsible for helping clients navigate this complex landscape. Lynn is primarily involved in working with organisations on a daily basis to help them build their employer brand in an online environment and to attract candidates on a local and global basis. Starting in this industry as as advertising coordinator with a major business publication, she has spent the last 16 years with Haines in a mix of roles including Account Management, commercial and operational management, and also worked in a strategic capacity on some of New Zealand's earliest Employer Branding initiatives before moving into the interactive media field. Lynn is one of New Zealand's foremost experts in recruitment media.

“Employer branding 2.0 – leveraging social networking technologies to reach and engage the passive jobseeker”
Paul Jacobs is the Director of Wellington-based talent sourcing strategy business, Engage. Paul has an organisational psychology background and has worked in human resources in New Zealand and Australia for 15 years. For the last six years Paul has worked with employers in the areas of recruitment strategy, candidate pipeline generation and screening, and recruitment technology implementation and enablement. Paul has maintained a blog on recruitment innovations for the past couple of years and is a founder of NZ Recruitment 2.0 , an online social network for people who share an interest in the bigger picture of recruitment in a New Zealand context.

"Building an Employer Brand Campaign that Delivers Bottom Line Results"
Jane Davis is the Head of Talent Management for The Warehouse which is New Zealand's largest general merchandise retailer, employing 8,500 team members. Jane leads the team which was responsible for implementing a new employer brand and recruitment strategy which has been extremely successful and has delivered huge cost savings to the organisation. Her team has been responsible for the design and implementation of a new careers website which has been internationally recognised for its innovation. Jane started her career as a psychologist for the Royal New Zealand Air Force. She then spent 15 years as a consulting psychologist, working in consulting firms like PwC and then in her own business where she consulted to many of New Zealand's leading corporate organisations. She has been in her current role for three years and is passionate about all aspects of her role which includes: attraction, branding, learning and development, leadership development, engagement and retention of team members.

"Engaging the CEO and Executive in your Employer Brand Program"
Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business, this study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

"Delivering on your Employer Brand Promise"

Victoria Forrest - Marketing Manager -Department of Labour

Raewyn Pointon - Director of Human Resources - Department of Labour
Victoria and Raewyn have worked together to lead the development of the Department’s employee value proposition and launch a new employment brand within a challenging operating environment. Prior to this role Victoria worked in the private sector in banking, insurance, postal services and also several stints in advertising agencies, Mojo and FCB. Victoria’s experience spans over 26 years of PR, communications and relationship marketing experience. Apart from a 2 year foray into Management Consultancy, Raewyn has worked in and around the Public Service all her working life. Raewyn has worked in the health sector and Work and Income (now MSD). She moved to State Services Commission in 2003 to lead the Public Service Leadership Programme and subsequently became the Director of Human Resources in 2005.

Online registration fees are in Australian Dollars

The Universal Currency Converter Services

Summit Brochure download here>

$990 pp Standard Rate

21-Oct-2008 1 Day Only
9am-5pm

23-Oct-2008 1 Day Only
9am-5pm

Port Hedland
Courthouse Gallery
16 Edgar Street
Port Hedland

Wednesday 12 November 2008 9.00am-4.00pm REGISTER HERE>

Following recent Employer Brand Global TourTM events in London (sold out), Italy, Australia (sold out), Manila, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global TourTM to the Pilbara for one exclusive event only.

Brett’s knowledge in employer branding is outstanding. He delivers with clarity what can be a complex topic. I found his presentation to be inspiring, motivating and challenging. Highly recommended!
Els Van de Water, Senior HR Manager, Microsoft

Who should attend?

CEO's, GM's, Directors, Vice Presidents, Senior Managers of Human Resource, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Marketing, Communications, Line Managers

About the Event

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Discover the latest Asia Pacific employment trends
• Learn how to audit, design, integrate and evaluate your employer brand program
• Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
• Develop a dashboard of metrics to measure the ROI of your Employer Brand program
• Discover who are the World's benchmark employer brands and what you can learn from them
• Learn how to align your Employer Brand program with your business objectives
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Learn how to sell your employer brand business case to key people in your organisation
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand

Bonus Event Take-aways (included in registration fee)

1. 1 X NEW Online Resource Guide to discovering & leveraging your employer brand –International edition (CD-ROM) value $249
2. 1 X copy of Career Website Global Best Practice publication - (CD-ROM) value $199
3. 1 X copy of the Employer Brand Institute Global Research Study report
4. The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
5. An opportunity to network and share with other professionals focused on contemporary people issues
6. Registration also includes morning tea, lunch & refreshments

PLUS

First 10 online registrations receive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 25 countries

About the Presenters
Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.

Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications.

Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 25 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in September 2008.

"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."
A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)

PROGRAM LAUNCH - "Linking Pilbara Jobs to Worldwide Talent" by Next Job Pilbara Australia

Don't miss the launch of this exciting program for Pilbara employers at this event.

A fantastic opportunity to learn from live case studies from an experienced panel, passionate about living and working in the Pilbara, about to launch an overseas campaign to help the community attract UK talent to the Pilbara. This session will discuss

• Why companies should attract talent from the UK in the worldwide skills shortage?
• The benefits for Pilbara employers in attracting professional and skilled talent from the UK
• The benefits of using a community brand to attract talent to live and work in the Pilbara
• How you can minimise the ‘induction crisis’ and ‘high turnover of employees’ in remote communities by implementing orientation tours.

Cherry McNicol is the Managing Director of McNicolHR, a consulting firm based in the Pilbara, specialising in organisational development and worldwide employee resourcing solutions. Cherry is passionate about the attraction and retention of employees and their families to the Pilbara and is a founding partner of Next Job Pilbara Australia a recent campaign to attract International talent to the Pilbara region.

With over 12 years International experience, Cherry has held Senior HR roles for blue chip organisations in the UK and was a Director of an independent recruitment agency in Scotland. Cherry emigrated to Australia in 2006 and has worked in South Australia and Port Hedland as an Organisational Development Consultant. Cherry has extensive consulting experience and has delivered solutions to a diverse range of clients in state & local government, mining & resources, hospitality, banking, finance, engineering and manufacturing sectors. Cherry is experienced in understanding the challenges organisations face in attracting and retaining talent within the Pilbara region. She is also a Member of the Australian Human Resources Institute (MAHRI) and a Chartered Member of the Institute of Personnel & Development (MCIPD) in the UK.

Christine Hayes is the Managing Director of Leading Impressions which specialises in attraction and retention services predominantly town familiarisation tours and relocation support. Christine is passionate about the Pilbara and its community and as a founding partner of Next Job Pilbara Australia sees helping to attract International talent to the Pilbara region compliments Leading Impression’s existing services. As a Registered Nurse since 1987 and Registered Midwife since 1995 (both UK trained), Christine has provided customer service within many aspects of the health industry and community for 25 years. Christine relocated from London to Pannawonica, WA in 1987. Having herself experienced a dramatic change of environment; Christine has an empathy and understanding on what families experience when moving from one community to another, particularly ones so diverse. Christine is a member of the Australian Human Resources Institute (AHRI).

Clare Engelke PhD, Project Manager Next Job Pilbara Australia is an internationally recognised scientist with experience in working in government and private industry in the UK and Australia. Clare has worked in various sectors including mining, health, research and development, education, agriculture, environment, biotechnology, food science, transport, legal and hospitality. Her work has received international attention and Clare has presented at many invited seminars and conferences across Europe, UK, USA, New Zealand and Australia. Clare moved to the Pilbara in 2007, along with her partner who emigrated from the UK, and is enthusiastic about the lifestyle and career opportunities in the Pilbara. She understands the challenges of moving country and those faced by employers in the Pilbara. As a founding partner of Next Job Pilbara Australia, Clare considers the campaign to be ‘an exciting venture presenting skilled workers and their families wishing to move to Australia an attractive and less stressful pathway to their goal, and employers an opportunity to gain experienced, skilled employees to further develop their businesses. Moreover, it provides an excellent platform to sell the benefits and beauty of the Pilbara region.’ Clare is a member of the Australian Institute of Agricultural Science and Technology (AIAST)

Download event brochure>

$995 pp Early Bird Rate $1095 pp Standard Rate

12-Nov-2008 1 Day Only

Marco Polo Hotel
Al Multeena Street
Dubai, UAE

Tuesday 18 November 2008 9.00am-5.00pm

Following recent Employer Brand Global TourTM events in London (sold out), Italy, Australia (sold out), Manila, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global TourTM to Dubai for one exclusive event only.

Brett’s knowledge in employer branding is outstanding. He delivers with clarity what can be a complex topic. I found his presentation to be inspiring, motivating and challenging. Highly recommended!
Els Van de Water, Senior HR Manager, Microsoft

Who should attend?

CEO's, GM's, Directors, Vice Presidents, Senior Managers of Human Resource, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Marketing, Communications, Line Managers

About the Event

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in the United Arab Emirates (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Discover the latest global employment trends
• Learn how to audit, design, integrate and evaluate your employer brand program
• Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
• Develop a dashboard of metrics to measure the ROI of your Employer Brand program
• Discover who are the World's benchmark employer brands and what you can learn from them
• Learn how to align your Employer Brand program with your business objectives
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Learn how to sell your employer brand business case to key people in your organisation
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand

Bonus Event Take-aways (included in registration fee)

1. 1 X NEW Online Resource Guide to discovering & leveraging your employer brand –International edition (CD-ROM) value $249
2. 1 X copy of Career Website Global Best Practice publication - (CD-ROM) value $199
3. 1 X copy of the Employer Brand Institute Global Research Study report
4. The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
5. An opportunity to network and share with other professionals focused on contemporary people issues
6. Registration also includes morning tea, lunch & refreshments

PLUS

First 10 online registrations receive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 25 countries

About the Presenters
Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.

Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications.

Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 25 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in September 2008.

"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."
A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE) 

Special Guest LIVE Employer Brand Case Study Presentations - Nakheel PJSC & graylink 

Cedric Mackellar, Executive Director Human Resources for Nakheel PJSC is a South African national who has over 25 years business experience, holding senior HR executive positions in blue chip multinationals in South Africa ,Central and Eastern Europe and Middle East and North Africa where he was directly involved in identifying and developing leadership talent and associated with building winning organizations with these emerging markets.  Cedric was Associated Professor of Human Resource Management and Leadership at Central European University, Budapest from 2003 -2005. He has a passion for seeing leadership potential released and developed and people achieving more than they believed possible. During this period he also ran a successful Executive Coaching business in Central Europe working with expatriate and local senior management in the Region.  He holds degrees in Psychology, a Masters in Business Leadership, and is doing Ph.D. research into leadership in transitional environments. 

Peter Schmitt, Managing Director for graylink Europe, Middle East and Asia Pacific has three passions in business: talent, brand authenticity and performance. He believes one cannot exist without the other today. As, his prime motivation lies in developing authentic brands that attract, inspire right-fit talent and deliver competitive edge. As the first to market with integrated talent acquisition and retention solutions and with global clients such as British American Tobacco, SABMiller and Nakheel, graylink is a market leader in employer branding. A highly focused, tenacious and energetic entrepreneur, Peter has worked globally within a variety of industries since graduating in mechanical engineering in 1990. With varied experience in engineering, plastics manufacturing, management consulting, marketing consulting and senior sales roles in global ERP and banking solutions industries, Peter has developed a pragmatic approach to solving talent acquisition and retention challenges.

Download masterclass brochure>

Online payments are in Australian Dollars

The Universal Currency Converter Services

$1335 pp Early Bird Rate $1435 pp Standard Rate

18-Nov-2008 1 Day Only