Employer Brand Partnerships - The New Business Frontier
Overthe past 12 months our team has conducted Employer Branding events with managers in
UK, USA, UAE, Singapore, NZ, Philippines, Switzerland, KL, India and Italy
This is Australasia's Premier Employer Branding Event
The most comprehensive line up of employer branding specialists ever assembled in Australasia including the3 of the Top Employer Branding agencies, international presenters and case studies and the latest employer branding global research findings - plus 2 complimentaryemployer branding resources by Brett Minchingtonto take-away which will save you thousands on your employer branding program.
Youwillmeet, interact andlearn fromfrom leading International and National employer brand specialists who will share with you world's best practice and show youhow to develop and optmise your employer brand to attract, engage and retain talent from all corners of the world. Your employer brandis your most valuable assetin today's climate where companiesface significant challenges resulting fromthe global financial and talent crisis.If you only attend one event in 2009 to build a better workplace this is an event not to be missed and represents exceptional return on your investment.
Summit numbers are STRICTLY LIMITED. The 2008 event sold out so we recommend you register early to avoid missing out.
Managers of Employer Branding, Human Resources, Recruitment, Retention, Employee Relations, Engagement and Diversity, Talent Management, Graduate Recruitment, Branding, Marketing, Corporate Strategy and Business Planning, Corporate Communications, Internal Communications, PR.
Summit Themes
Latest global employer branding research and trends * Managing your employer brand in a financial downturn * Employer brand management in a web 2.0 world * Aligning people strategies, employee behaviours, and the brand * Leveraging your employer brand through integrated media channels * Optimizing your employer brand through HR /marketing and employee collaboration * How employer branding drives intangible value in business * The employer brand blueprint * The challenges and pitfalls of employer branding, how to avoid the costly mistakes * Social media: connecting customers to companies through employees * Understanding what employees really think about the brand * The employer brand road-map * Employer branding and cultural dimensions
Confirmed International & National Presenters
"Your Employer Brand Roadmap – from strategy to implementation to ROI /
What do our latest Employer Branding Global Research results mean for businesses in Australia?”
Brett Minchington - Managing Director of Collective Learning Australia and Chairman of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to optimize their employer brand to attract, engage and retain talent. Brett is an internationally acclaimed employer brand strategist and author of international best seller, "Your Employer Brand attract-engage-retain" which has been sold in over 30 countries.Brett's global footprint has included delivering employer branding events in over 12 countries in the past 12 months and his work has been published around the world in major newspapers, HR, Management and Marketing publications.Brett was the winner of the prestigious 2008 Global HR Leadership award for his contribution to HR Leadership. Brett is the Head Researcher for the EBI’s Employer Branding Global Research Study which will be published in early 2009. Brett’s new book, "University means Business" is focused on how Universities and Corporations are collaborating to maximise employment outcomes for students and will be published in early 2009.
“The Employer Branding Journey – A Standard Chartered Bank Case Study”
Linda will share the key initiatives and learnings Standard Chartered Bank, an innovator in employer branding took in getting their employer branding program started, how they gained momentum and how they managed the implementation process. A wealth of learning opportunities for companies about to embark on the journey or those who are part way through.
Linda L. Downs, Head of Resourcing, North East Asia, Standard Chartered Bank
Standard Chartered PLC is listed on both the London and Hong Kong Stock Exchanges and is ranked in the top 25 among FTSE-100 companies in market capitalization. Standard Chartered Bank aims to be the world’s best international bank, and employs more than 60,000 people from over 100 nationalities working in over 60 countries. As a member of the Business Leadership Team at Standard Chartered HK and as the Head of Resourcing for North East Asia, Ms. Downs is responsible for developing talent acquisition strategies and driving employer branding in the region. Linda,who has a passion for creating and executing sustainable, cost effective HR initiatives that drive bottom-line business growth, joined Standard Chartered in July 2006. She has a broad portfolio of international HR expertise acquired in senior roles while based in Asia Pacific (HK/PRC, Japan & Australia), Canada and London, England. Prior to joining Standard Chartered, she was the Head of Organizational Development at a large manufacturing company where she developed and implemented talent management and leadership development strategies. Ms. Downs holds an MBA in Strategic Management and Organizational Development from the Richard Ivey School of Business at the University of Western Ontario in London, Canada, and a BA in English Literature from the University of British Columbia in Vancouver, Canada.
“Leveraging your employer brand through integrated media channels”
To demonstrate ROI managers need to know what part of talent experience management does each channel play and how to balance hi-tech with hi-touch so the media mix and frequency is right for the target audience. Mike will demonstrate why you should stop looking for candidates!
Mike Beeley - Managing Director, Re Agent Employer Marketing - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.
"Opmtising the employer brand by leveraging a strong corporate brand – A Nakheel Case Study"
Kim will share the challenges and key learnings of developing Nakheel’ s employer brand and how Nakheel have optimized their employer brand to act as a catalyst for defining their corporate culture and vehicle to attract and retain international talent who will excel in Nakheel's culture.
Kim Stephens, Learning & Solutions Manager, Nakheel, has a diverse international background and has work extensively in senior marketing and internal corporate communication roles.Kim has held positions as procurement and brand managers within the food industry with leading Canadian brands including Oshawa Foods and Sobey’s. At Timex Canada, Kim Stephens led a number of innovative projects including the first Private Brand business venture for Timex Worldwide which succeeded in product distribution to major retailers including Wal-Mart and Sears. In 2004 Kim became Director of Events and Promotions at Vodafone in the Czech Republic, where she was responsible for growing profitable market share for the third mobile operator. Kim’s efforts were directed at “below the line” marketing, and targeting customers and employees alike. In late 2006, Kim joined Telenor in Serbia to assist in their marketing and sales activities, participating extensively in the creation of the brand with an emphasis external and internal execution of brand strategies. At Nakheel in Dubai, Kim work is focused on leading internal engagement strategies to help create a more cohesive and singularly focused company culture to encourage employee alignment within a culturally diverse workforce. Kim holds a Bachelor of Arts degree in History & Politics.
“Understanding the impact of what candidates and employees think about you – and what to do about it” Candidate and employee beliefs drive job, employer, and career choices.Understanding what they believe about you and how you can influence their choices is vital to attract, engage, and retain the people your organisation needs to survive and prosper.Through a range of case studies, James will demonstrate some of the startling beliefs that influence candidate choices and employee behaviours, and how employer brand solutions have dealt with these to achieve organisational objectives.He will present an easy to use framework you can use in both candidate short competitive markets and contracting productivity focused markets.
James Wiggins, Head of Employer Branding, TMP Worldwide - James’ 22 year career has spanned both the HR consulting and advertising and marketing sectors, culminating in the foundation of Australia’s first employer brand consultancy at TMP Worldwide in 2003 – which he still heads. Since then he has directed or been involved in over 50 employer brand programs, across the Public and Private sectors; from multinational corporations to small enterprises; across Australia, Asia, and Europe.
“How employer branding drives intangible value in business”
Businesses today are more than ever dependent on the intangible assets to drive profit and cash flow. As services become more of the economic deliverable, people will play a key part in surviving the ups and downs of economies. How will you get the most out of your employer brand to make yours a more competitive business that survives a downturn and accelerates out of the curve?
Michael Graham has spent more than 20 years working in international brand consulting with clients in Australia, Singapore, the United Kingdom, Germany and the USA. For the last 8 years Michael was Managing Director of the Australian operation of Landor Associates - a recognized international leader in the field of brand strategy and design. In the presentation Michael will provide a framework to understand the role that intangibles play in business in knowledge based businesses and the role that a strong employer brand has in maximizing enterprise value.
“Employer Brand Management in a web 2.0 world”
Paul will share how Web 2.0 is redefining the way the employer brand is managed in an online world through multiple, integrated and inexpensive candidate relationship channels. Paul will discuss where your brand should live, how to present it to your target audience and how to deliver it.
Paul Jacobs is the Director of Wellington-based talent sourcing strategy business, Engage. Paul has an organizational psychology background and has worked in human resources in New Zealand and Australia for 15 years. For the last six years Paul has worked with employers in the areas of recruitment strategy, candidate pipeline generation and screening, and recruitment technology implementation and enablement. Paul has maintained a blog on recruitment innovations for the past couple of years and is a founder of NZ Recruitment 2.0 , an online social network for people who share an interest in the bigger picture of recruitment in a New Zealand context.
“Attracting quality candidates through effective recruitment ad writing”
Noeleen Langford is the Channel Development Manager at The Age and author of the Recruitment Ad Writing Handbook. Born in Dublin, Ireland Noeleen migrated to Australia in 1993.Before joining the Age in 2003 Noeleen worked for numerous large organisations in a HR/Learning & Development capacity for over 15 years. Throughout this time Noeleen conducted hundreds of interviews from graduate positions to CEO’s, developed attraction & retention strategies all of which have givenher a greater understanding of the challenges organisations face in today’s competitive employment market. Through her Creative Ad Writing workshops at The Age, Noeleen assists both corporate & recruitment organisations in developing effective recruitment strategies and employer branding to attract & retain quality candidates to their organisations.
“Expensive wallpaper? Or standing out from the crowd.” As an industry we are moving in the right direction - we are doing research, we are getting our EVPs sorted out and we are investing big dollars in employer brands, but are we getting creative cut through? Are happy, smiling faces saying enough, especially when everyone is using a similar happy, smiling look? The Australian advertising industry overall has slipped into "brandroid" conservatism over the past decade, but we shouldn't let our industry suffer too.So we’re going to have some fun reviewing a selection of cutting edge employer branding campaigns from around the globe that will challenge, confront you and make you think. And guess what, these campaigns don’t look like employment advertising! Let's breakthrough the shackles of mediocrity and find ways to cut through the clutter on and off line in the recruitment space, campaigns that set bench marks, get noticed and change the perception of a brand!
Steve Hogwood – National Creative Director of The Advertising Energy Group. A Welshman, he came to Australia some 30 years ago on his way to the US, ended up staying and has used Sydney as his base ever since.Steve is an accomplished Art Director as well as an awarded writer andhasworked with and consulted to major advertising agencies and clients in Australia,the UK, US and South East Asia, working on major global brands and their various businesses, in his long and distinguished career, from FMCG, Tourism to selling Cars he’s gathered a truckload of awards on the way. Steve comes from a very solid strategic brand background and a keen eye for creative and strategic campaigns that produce results. He is also a sort after mentor, life coach, presenter and trainer both in Australia and overseas. His amazing work experience spans the globe in the areas of strategic thinking, marketing, advertising and branding on and off line.
Kara McLeod (Brand and Strategy) cut her teeth in the world of advertising in the UK, was quickly fast tracked in her career and sent to the likes of Moscow, Guangzhou and Shanghai for her reward. Having spent the best part of 10 years gaining integrated marketing, advertising and branding skills, she stumbled across employment marketing on her return back to Australia. Embracing employer branding as her true calling, she has been finely honing her skills to develop simple how-to frameworks for helping clients to understand the overall end to end employer branding process and strategy. Since working with Advertising Energy, she has been closely involved with GM Holden and BHP Billiton.
"Who is in control of your employment brand messages to market? Is all your marketing departments’ hard work being undone?"
Gareth and Tim will address the importance of control over employer brand messaging to the candidate market, how a sourcing team can control and deliver consistent brand messages to market and why varied brand messages are important; EVP is in the eye of the beholder!
Gareth Flynn, Director Australia and Tim Way, Director Asia, Talent Quest
Gareth Flynn, Director Australia is based in Melbourne and has 13+ years in the Resourcing and Recruitment industry; during this time he has worked for Robert Walters and Hudson, moving to Australia in 1999. From 2005 to August 2008, Gareth worked for Alexander Mann Solutions and was responsible for the operational management of the ANZ and Deutsche Bank Resourcing centres. ANZ is one of the world’s largest and most complex RPO solutions managing the recruitment of 7000+ hires per annum as well as the Internal Mobility, Career Support and redeployment function. Gareth has extensive financial services experience gained since his move to Australia and has a passion for supply chain and sourcing channel optimization. Gareth has a BA (Hons) in Politics, Philosophy & Economics from York University in the UK and in 2003; Gareth obtained his MBA from Melbourne Business School.
Tim Way, Director Asia is based in Singapore and has over ten years experience in the staffing sector and has worked in Europe, Australia and Asia. He has helped companies such as HP, SAP and CSC build recruitment infrastructure and capability. During his lengthy career in resourcing he has developed significant expertise in change and project management within large organisations. Tim’s previous roles have included being the Asia Pacific Head of Recruitment for Hewlett Packard (via Alexander Mann Solutions) and the Asia Pacific Lead for Resourcing for SAP based in Singapore. Prior to working in the resourcing sector, Tim was an officer in the British Army.
“Delivering your employer brand promise- leveragingyour existing culture!”
Linda Halse is an award winningHuman Resource Manager for the Australian Wine Research Institute based in Adelaide, a world renowned wine science institute owned by the Australian wine industry. The people at AWRI are their competitive advantage and Employer Branding has been an integral initiative in their global race for talent. Linda has a wealth of international experience in HR having focused on culture change for most of her career. She has worked in private, public, local government, private and education sectors. She is passionate about people and helpingthem realise their potential.
Benefits of attending
Get practical advice on how to design, execute and manageyour employer brand program
Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
Discover the latest global research in employer branding
Identify the key employer branding trends impacting on business
Learn how to leverage your employer brand to attract and retain talent in a financial downturn
Learn how to position your employer brand to recruit globally by leveraging yourweb 2.0 presence
Learn from case studies of how leading global brands are maximising their shareholder returns through a strong employer brand
Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
Learn how to align your employer brand with your business strategy
Discover how to leverage the latest in technology to attract and retain top talent
Learn the correct research methodology to determine the strength of your current employer brand
Learn how to develop an employer brand roadmap that ensures leaders are on the same page
Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
Following recent Employer Brand Global TourTM events in London (sold out), Italy, Australia (sold out), Manila, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global TourTM to Denmark for two exclusive event only.
CEO’s, Managing Directors, General Managers, HR Directors, Senior Managers of Human Resources, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Marketing Directors, Branding, Communications, Line Managers
About the Event
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Denmark (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:
Discover the latest in world's best practice Employer Brand Management
Tailor your total employment experience to attract, engage and retain talent
Discover the latest global employment trends
Learn how to audit, design, integrate and evaluate your employer brand program
Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
Develop a dashboard of metrics to measure the ROI of your Employer Brand program
Discover who are the World's benchmark employer brands and what you can learn from them
Learn how to align your Employer Brand program with your business objectives
Identify the key stakeholders who impact on your Employer Brand
Share in the latest development and adoption of Employer Branding worldwide
Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
Learn how to sell your employer brand business case to key people in your organisation
Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
Bonus Event Take-aways (included in registration fee)
NEW - Career website global best practice publication RRP DKK956
NEW - Employer brand strategy resource toolkit – International edition RRP DKK956
Employer Brand Institute Employer Brand Global Research Study report
The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
Registration also includes morning tea, lunch & refreshments
PLUS
First 10 online registrationsreceive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 30 countries and copy of Birgitte's book, "Employer Branding" the first book on employer branding by a Danish author.
About the Presenters
Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.
Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. He has consulted to firms including PwC, Hewitt, Origin and Australian Wine Research Institute.
Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 30 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).
"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."
A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)
Birgitte Seldorf, M.Sc. in psychology, is the author of the first book on Employer Branding published in Scandinavia (“Employer Branding”, Boersens Forlag, 2008 ). She is managing consultant in Summit Consulting A/S – a high profile Danish HR consultant firm specialising in organisational and leadership development.
Her extensive experience on employer branding stems from more than 15 years of conducting qualitative research among employees and external stakeholders for some of the largest Danish and international companies in Denmark. For 9 years she has worked with strategic marketing and communication as a partner in Tranberg Marketing Recommandation, and for the past 5 years she has focused on employer branding research and strategy as well as the internal process of building a strong employer brand.
Online credit card payments are in Australian Dollars - refer the currency convertor below to DKK equivalent
Following recent Employer Brand Global TourTM events in London (sold out), Italy, Australia (sold out), Manila, Switzerland, India and New Zealand (sold out), Renowned International Employer Brand expert and author Brett Minchington MBA brings the Employer Brand Global TourTM to Johannesburg South Africa for one exclusive event only.
CEO’s, Managing Directors, General Managers, HR Directors, Senior Managers of Human Resources, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Marketing Directors, Branding, Communications, Line Managers
About the Event
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in South Africa (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:
Discover the latest in world's best practice Employer Brand Management
Tailor your total employment experience to attract, engage and retain talent
Discover the latest global employment trends
Learn how to audit, design, integrate and evaluate your employer brand program
Decrease your recruitment lead times and quality of hires through best practice candidate sourcing techniques
Develop a dashboard of metrics to measure the ROI of your Employer Brand program
Discover who are the World's benchmark employer brands and what you can learn from them
Learn how to align your Employer Brand program with your business objectives
Identify the key stakeholders who impact on your Employer Brand
Share in the latest development and adoption of Employer Branding worldwide
Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
Learn how to sell your employer brand business case to key people in your organisation
Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
Bonus Event Take-aways (included in registration fee)
NEW - Career website global best practice publication RRP R1335
NEW - Employer brand strategy resource toolkit – International edition RRP R1675
Employer Brand Institute Employer Brand Global Research Study report
The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
Registration also includes morning tea, lunch & refreshments
PLUS
First 15 online registrationsreceive a copy of Brett's international best seller, Your Employer Brand attract-engage-retain, sold in over 30 countries
About the Presenters
Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.
Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications.
Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 30 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).
"Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience."
A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)
Special Guest LIVE Employer Brand Case Study Presentations - graylink & Deloitte
Peter Schmitt, Managing Director for graylink Europe, Middle East and Asia Pacific has three passions in business: talent, brand authenticity and performance. He believes one cannot exist without the other today. As, his prime motivation lies in developing authentic brands that attract, inspire right-fit talent and deliver competitive edge. As the first to market with integrated talent acquisition and retention solutions and with global clients such as British American Tobacco, SABMiller and Nakheel, graylink is a market leader in employer branding. A highly focused, tenacious and energetic entrepreneur, Peter has worked globally within a variety of industries since graduating in mechanical engineering in 1990. With varied experience in engineering, plastics manufacturing, management consulting, marketing consulting and senior sales roles in global ERP and banking solutions industries, Peter has developed a pragmatic approach to solving talent acquisition and retention challenges.
Gillian Hofmeyr is Director of Human Capital Consulting at Deloitte Consulting, Johannesburg, South Africa.
Gillian has assisted leaders in the USA, Canada and South Africa to transform their organisations in her 18 year consulting career. She has extensive experience in the management of large scale change programmes to support the implementation of Culture Change, Strategic Repositioning, Enterprise Value Management, Employer Branding, ERP implementation, Merger and Acquisition and Industry restructuring. She specialises in the areas of Large Scale Change, Talent Management, Positioning HR functions for business effectiveness, Leadership Alignment and Development, Stakeholder Management and Organisation Design. Over the last few years she has focussed on helping organisations better retain and develop their people through a focus on a differentiated Brand Promise to employees and through initiatives and programmes to deliver against this Brand Promise. These initiatives have included talent engagement and retention processes , HR process improvements, leadership to shopfloor engagement and organisation, job and reward design initiatives.
Her key clients have included top listed and private SA companies and many global/multinational companies. Gillian has a MSc Management (Industrial Relations) (University of Oxford) and BA (Hons) Industrial Psychology (Wits).
Online credit card payments are in Australian Dollars - refer the currency convertor below to ZAR i.e. equivalent early bird rate (until 6/2/2009) : R4495, standard rate: R4995 (from 6/2/2009).
Employer Brand Partnerships - The New Business Frontier
Over the past 12 months our team has conducted Employer Branding events with managers in
USA, UAE, Singapore, NZ, Philippines, UK, Switzerland, KL, India and Italy
This is the UK's Premier Employer Branding Event
The most comprehensive line up of International employer branding specialists ever assembled in the UK. You will meet, interact and learn from International presenters and employer brand strategists who will share world's best practice along with case study presentations by leading global corporations. The Employer Brand Institute will also share their findings of the world's largest independent employer branding research study and explain the implications for companies in the UK.
Your employer brand is your most valuable asset in today's climate where companies face significant challenges resulting from the global financial and talent crisis. If you only attend one event in 2009 to build a better workplace this is an event not to be missed and represents exceptional return on your investment.
Event numbers are STRICTLY LIMITED. Most of our 2008 employer branding events around the world have sold out so we recommend you register early to avoid missing out.
Managers of Employer Branding, Human Resources, Recruitment, Retention, Employee Relations, Engagement and Diversity, Talent Management, Graduate Recruitment, Branding, Marketing, Corporate Strategy and Business Planning, Corporate Communications, Internal Communications, PR.
Event Themes
Latest global employer branding research and trends * Managing your employer brand in a financial downturn * Employer brand management in a web 2.0 world * Aligning people strategies, employee behaviours, and the brand * Leveraging your employer brand through integrated media channels * Optimizing your employer brand through HR /marketing and employee collaboration * How employer branding drives intangible value in business * The employer brand blueprint * The challenges and pitfalls of employer branding, how to avoid the costly mistakes * Social media: connecting customers to companies through employees * Understanding what employees really think about the brand * The employer brand road-map * Employer branding and cultural dimensions
Receive Bonus Employer Brand Resources (valued at £285) - as part of your investment you will receive:
"Your Employer Brand Roadmap – from strategy to implementation to ROI /
What do our latest Employer Branding Global Research results mean for businesses in Europe/UK?”
Brett Minchington, Managing Director of Collective Learning Australia and Chairman of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to optimize their employer brand to attract, engage and retain talent. Brett is an internationally acclaimed employer brand strategist and author of international best seller, "Your Employer Brand attract-engage-retain" which has been sold in over 30 countries. Brett's global footprint has included delivering employer branding events in over 12 countries in the past 12 months and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett was the winner of the prestigious 2008 Global HR Leadership award for his contribution to HR Leadership. Brett is the Head Researcher for the EBI’s Employer Branding Global Research Study which will be published in early 2009. Brett’s new book, "University means Business" is focused on how Universities and Corporations are collaborating to maximise employment outcomes for students and will be published in early 2009.
The challenges and pitfalls of employer branding, how to avoid the costly mistakes in today's financial climate.
Nick Holker - Founder Partner and Director, Peer Group
Educated in the UK and US, Nick has 33 years industry experience in the consumer advertising and employment marketing sectors. During that time, Nick has held a variety of roles in some of the UK's leading recruitment communications businesses.Nick launched and led the first significant research and strategic planning team for Barkers in 1984, and in 2000 was a founder member of the team that launched Work Communications, establishing and heading their knowledge and consulting function. After their successful AIM flotation in 2006, Nick left Work to establish Peer Group Communications.
Nick has designed and managed employer brand-related projects for organisations as varied as Accenture, BBC, Citigroup, Ford Motor Company, Hess, Jaguar, Jewson, Johnson and Johnson Vision Care, KPMG, Linklaters, Metropolitan Police, Morgan Stanley, NCH Action for Children, npower, PricewaterhouseCoopers, Save the Children Fund, The Environment Agency and T-Mobile.A well respected industry commentator, Nick’s views regularly feature in HR publications and websites, industry blogs and broadcast media.
“Employment Branding 2.0:Leveraging New Media for Talent Acquisition”
Having spent the past 16 years as a Senior Human Resource Consultant supporting a diverse clientele, Ryan’s expertise in talent acquisition, employment brand architecture and human capital management has help shape and define many of the world’s leading corporation’s employment value propositions.Ryan is also a Senior Associate with the Employer Brand Institute and is a recognized keynote speaker, writer and thought leader whose work has been featured in Electronic Recruiting Exchange, Workforce Management Magazine, HR Professional Magazine, Staffing Management Magazine, Crain’s Business, Business News Network, Associations Magazine and the books, “Your Employer Brand, attract-engage-retain,” “Employer of Choice,” and “University Means Business.”
Tom Crawford, Head of Employer Brand, Deloitte & Touche LLP
Tom Crawford, who joined Deloitte in September with a remit to develop the firm’s brand from the employer perspective, is passionate about building consumer brand value through an organisation’s people. Tom and his team ensure the Deloitte brand forms the right relationship with the right talent, right across the employee lifecycle – from positioning Deloitte with candidates in the external market, to improving internal communications in order to retain talent, right through to alumni marketing. He is also currently working with colleagues to bring the firm’s brand to life through its people. Before joining Deloitte, Tom was director of consulting at Bernard Hodes Group (BHG), where he worked for six years. Here, he led global projects focusing on employer value propositions and brand behaviours. Tom joined BHG from BA.
“Getting employer branding right - culture change and embedding the behaviours”
Olivia Leydenfrost, Owner Leydenfrost Associates
Olivia Leydenfrost is passionate about supporting organisations and individuals to communicate authentically and perform effectively. She came to employer branding via employee communications, culture change and talent management. She has over twenty years experience gained in senior roles in blue-chip international companies including ABB, Swiss Re and Rio Tinto. She was head of internal communications at engineering giant ABB during a period of global expansion. At Swiss Re, Olivia pioneered an innovative approach to attracting emerging talent and moved into employer branding and career management. She is now an independent consultant based in London.
Born in the U.S., she spent ten years in Finland, ten years in Switzerland and has been in the UK for five years. She holds a BA (History) from Yale and an MBA from the Helsinki School of Economics. She is convinced that one of the biggest challenges facing companies is bridging the gap between promises made and promises kept.
"Building an employer brand in the e-world" - A HSBC Case Study
Tony Ramos, Head of Recruitment Brand and Advertising, HSBC
“Leveraging the employer brand to build an International pipeline of talent for competitive advantage” Michelle Moreno, National People Development Manager, Room Restaurants
Benefits of attending
Get practical advice on how to design, execute and manage your employer brand program in a financial downturn
Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
Discover the latest global research in employer branding
Identify the key employer branding trends impacting on business locally and globally
Learn how to position your employer brand to recruit globally by leveraging your web 2.0 presence
Learn from case studies of how leading global brands are maximising their shareholder returns through optimising their employer brand
Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
Learn how to align your employer brand with your business strategy
Discover how to leverage the latest in technology to attract and
"Your Employer Brand Roadmap – from strategy to implementation to ROI / 
“The Employer Branding Journey – A Standard Chartered Bank Case Study”
“Leveraging your employer brand through integrated media channels”
"Opmtising the employer brand by leveraging a strong corporate brand – A Nakheel Case Study"
“Understanding the impact of what candidates and employees think about you – and what to do about it”
“How employer branding drives intangible value in business”
“Employer Brand Management in a web 2.0 world”
“Attracting quality candidates through effective recruitment ad writing”
“Expensive wallpaper? Or standing out from the crowd.” 
"Who is in control of your employment brand messages to market? Is all your marketing departments’ hard work being undone?"
Tim Way, Director Asia
“Delivering your employer brand promise- leveragingyour existing culture!”
Seminar Rates
First 10 online registrations
Employer Brand attract-engage-retain, sold in over 30 countries and copy of Birgitte's book, "Employer Branding" the first book on employer branding by a Danish author. 
Brett Minchington
Birgitte Seldorf, M.Sc. in psychology, is the author of the first book on Employer Branding published in Scandinavia (“Employer Branding”, Boersens Forlag, 2008 ). She is managing consultant in Summit Consulting A/S – a high profile Danish HR consultant firm specialising in organisational and leadership development.
Peter Schmitt,
Gillian Hofmeyr 
“Employment Branding 2.0:
