Deloitte
Building 33, North Gate, The Woodlands,20 Woodlands Drive, Woodmead,
Sandton, South Africa
Johannesburg - 23 March 2010 9am-5pm - REGISTER HERE>
Who should attend?
CEO’s, Managing Directors, General Managers, HR Directors, Senior Managers of Human Resources, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Marketing Directors, Branding, Communications, Line Managers
About the Event
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in South Africa (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this highly engaging International event you will:
Bonus Event Take-aways (included in registration fee)
About the Presenters
"Employer brand global trends and their implications for leaders in South Africa"
Brett Minchington, Chairman/CEO Employer Brand International (International Presenter) - South Africa Employer Branding Summit Chairman
connect with Brett
Brett is an Internationally Renowned Employer Brand Strategist and Author. Brett is the Chairman/CEO of Employer Brand International, a global network of employer brand thought leaders providing strategic consulting, research, training, events, publications and guidance to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 30 cities in 20 countries with senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in major newspapers, HR, Management and Marketing publications around the world. He has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC, Hewitt, Origin and Australian Wine Research Institute. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 42 countries. The book has since been read by managers from companies such as Google, The McDonalds Corporation, Nike, IBM, JP Morgan, Vodafone, TDC, Deloitte, Fiat, Microsoft, MTV, Cirque du Soleil, Madame Tussauds London, Lion Nathan, PwC, Universal Music, Coca-Cola Amatil, Toyota, Boots, Standard Chartered Bank, Serco, Financial News and BHP Billiton.
“The role of leadership in employer branding”
Heather Polivka, Director of Employer Branding at United Health Group (International Presenter)
Heather Polivka has led the development of the United Health Group Employer Brand, from the methodology, through the research and discovery phase, to the creative execution. Most recently, she launched the company’s benchmark careers website as a key communication vehicle of the brand and is currently working to apply leading consumer marketing practices to United Health Group’s Employer Marketing and Talent Attraction strategy. Her passion for driving innovation, and her understanding of consumer behavior, was fueled by over ten years of product management with Target Corporation and as Managing Director of Product Marketing with Lenox Group, Inc. “At the end of the day, it is the authenticity and integrity of the brand that will determine the outcome.”
“The impact of employer branding on employee engagement & corporate performance”
Peter Schmitt, Managing Director, tribalfish
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Peter will talk about the case for employee engagement, employer branding’s role in employee engagement and measuring the impact of engagement on the bottom line.
Passionate, curious, irreverent, entrepreneurial, challenger of paradigms. Peter is capable of holding a conversation with a CEO of a mining company about its share price, a production manager of an apparel producer about quality control, or debate with a corporate brand manager about cultural vs mindshare branding. An education and early career in engineering during the 90’s yuppie era aroused the desire in him to make money (he saw people around him making vast sums), irrespective of whether or not he would make a difference or feel fulfilled in what he did. So he charged into an early foray in marketing, then subsequently sales of enterprise business systems (which taught him a load about how businesses run). A chance to make even more money in the banking sector left him emotionally barren. He then found something that got his juices flowing. People & Purpose. Establishing graylink AME and then subsequently tribalfish has given him great insights into how brands are defined and how they connect with the psyche. Why businesses need a raison d’etre and authentic positioning with people who believe it if they are to achieve the status and success their stakeholders desire – and deliver on the promise that is the brand. Tribalfish (formerly graylink employer branding) is a market leader in employer branding having delivered to global clients such as British American Tobacco, FBME Bank, Nakheel and Hitachi Data Systems.
"Employer Brand best practices: a decade of lessons from the Deloitte Best Company to Work For Survey"
David Conradie, Director Human Capital, Deloitte, Johannesburg, South Africa
David joined Deloitte Consulting in 2000 and currently holds the position of Director in the Human Capital Service Line. Before joining Deloitte Consulting he worked in the financial services industry for 12 years in a number of human resources management related roles ranging from Group Psychologist to Human Resources Director. David’s areas of specialisation include Talent Management, Succession Management, Executive Assessment and Development and Employer Branding. In addition, he is the Project Director for the Deloitte Best Company to Work For initiative. David leads the South African Talent and Leadership practice and is member of the Deloitte Consulting Global Talent Steering Committee. He holds a Masters degree (cum laude) in Industrial Psychology and is a registered psychologist with the South African Health Professions Council.
Lance Petersen, SAP
"Articulation of a global employer brand in a local environment at SAP South Africa"
Lance is a seasoned Talent Acquisition professional with extensive experience in supporting both local and international business operations. He has worked in a cross-cultural setting with a focus on full-cycle Talent Attraction & Retention, incorporating global best practices in recruitment and winning the war for talent.
“Why stories & conversation strengthen the employer brand: some practical suggestions”
Aiden Choles - Conversation Agent, The Narrative Lab
Aiden will present on why stories are useful in creating a strong employer brand, how to go about gathering the stories that will work and how to use those stories for maximum engagement.
Aiden specializes in the use of Business Narrative as a diagnostic and intervention tool. He holds a Bachelors degree in psychology and a Masters degree in Narrative. Aiden also enjoys being a facilitator and writer. He is an expert in the role and purpose of narrative and storytelling in organisations. By harnessing the power of conversations, Aiden seeks to help leaders to discover, connect and leverage the value that their people bring to organisations.
Panel Discussion
"The impact of Employer Branding on retention: building internal loyalty and maintaining a valuable talent pool"
Delegates are invited to ask questions to the panelists during the session
Employer Brand Leadership Panel Moderator
Alan Hosking, Founder and publisher of human strategy magazine HR Future
He is an award winning editor, a trend spotter regarding global and local work patterns, and a Panel Member of the Deloitte “Best Company to Work For” Survey. Alan’s editorials appear on numerous on-line business web sites both locally and internationally. He has been a Contributing Editor for two UK-based international HR magazines, and has appeared on radio and TV on numerous occasions. Alan is one of South Africa’s leading authorities on first-time parenting and is the author of the best seller, "What nobody tells a new father," which has sold 77 000 copies. He is also an anti-ageing coach, helping senior executives and managers to “down-age” in order to regain youthful levels of health and energy, both mentally and physically.
Employer Brand Leadership Panelists
Gillian Hofmeyr, Director Human Capital, Deloitte, Johannesburg South AfricaGillian has assisted leaders in the USA, Canada and South Africa to transform their organisations in her 18 year consulting career. She has extensive experience in the management of large scale change programmes to support the implementation of Culture Change, Strategic Repositioning, Enterprise Value Management, Employer Branding, ERP implementation, Merger and Acquisition and Industry restructuring. She specialises in the areas of Large Scale Change, Talent Management, Positioning HR functions for business effectiveness, Leadership Alignment and Development, Stakeholder Management and Organisation Design. Over the last few years she has focussed on helping organisations better retain and develop their people through a focus on a differentiated Brand Promise to employees and through initiatives and programmes to deliver against this Brand Promise. These initiatives have included talent engagement and retention processes , HR process improvements, leadership to shopfloor engagement and organisation, job and reward design initiatives. Her key clients have included top listed and private SA companies and many global/multinational companies. Gillian has a MSc Management (Industrial Relations) (University of Oxford) and BA (Hons) Industrial Psychology (Wits).
Prenai Pillay, Talent Attraction Consultant ABSA
As ABSA's Talent Attraction Consultant Prenai's primary responsibility is to manage all aspects of the ABSA group's employer brand strategy, ensuring alignment with the Absa corporate brand resulting in talent attraction as well retention. Previous to joining ABSA she held the role of Sourcing Lead for Accenture South Africa. She executed this by ensuring that the recruitment team utilises the breath of sourcing channels creatively and cost effectively whilst maintaining a focus on candidate relationships. She has also led the graduate recruitment strategy for Accenture South Africa, ensuring that Accenture is seen as a great place to work amongst graduates. Prior to Accenture Prenai was the Talent Acquisition Lead for Microsoft South Africa. She holds an Honours degree in Industrial Psychology. She shares a passion for people development, employer branding & recruitment marketing and is currently furthering her studies in this field.
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