Paris
18 November 2010 9.00am-5.00pm
Group i&e, 32, rue de Trevise - BP 206, 75423 Paris
register here>
"Connecting Employees to Customers to Profit"
Global Brands
Who should attend?
CEO’s, Managing Directors, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
Local & International Presenters
About the Summit
Whilst many thought the Global Financial Crisis would increase the supply of available talent, the reality is ATTRACTING and RETAINING talent is the number 1 issue facing companies of all sizes across all industries in Europe (and Globally!). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Research shows optimising employee and customer engagement is more effective for your revenue and profit than having high levels of only one form of engagement.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent, demands for higher levels of customer service and the increasing fragmentation of communications, organisations who effectively manage the convergence of HR, Marketing and Communications to connect employees to customers to profits will be best positioned to meet these challenges head on. In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and Local APPLICATION you will:
- Share in the latest developments, research and trends in Employer Branding & Reputation worldwide and the implications for leaders in Europe
- Learn a practical approach to develop your employer brand strategy from early concept to competitive advantage
- Discover the impact of a strong employer brand on customer sales, revenue and growth
- The impact of employer branding on employee & engagement & corporate performance
- Implementing a global employer branding strategy in Europe
- Discover why the current economic climate is the most critical period for organisations to get their employer brand strategy right
- Discover the critical role of leadership in employer branding
- Learn how to optimise your internal and external capabilities to build a leading employer brand
- Learn how to aligning people strategies, employee behaviours, and the leadership brand
- Learn how to leverage social media to communicate with your target audience
- Discover the key linkages between your corporate, consumer and employer brand and how to optimise the value of your brand portfolio to maximise shareholder value
- Learn how to define key ROI metrics for your employer brand strategy
- Learn how to define, segment, tailor and meet employee expectations across the total employee lifecycle
- Learn how to define and engage key stakeholders in your strategy
- Discover the lessons learnt from world leading employer brand practitioners and get a head start of your competition
- Discover who are the World's benchmark employer brands and what you can learn from them
- Learn from real life case studies of how leading companies have improved their financial results by developing and implementing their Employer Brand strategy
Bonus Summit Take-aways (included in registration fee)
- NEW - Employer Brand Managers' Handbook – 2011 International edition RRP €280
- NEW - Career Website Global Best Practice Publication – 2011 International edition RRP €210
- Latest Employer Brand International Global Research Study report - 'The Key Influencers of Employment Choice' RRP €210
- The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
- An opportunity to network and share with other professionals focused on contemporary people issues
- Registration also includes morning tea, lunch & refreshments
About the Presenters - more speakers and topics to be added
Brett Minchington MBA, Chairman/CEO Employer Brand International
“Employer Branding Global Trends and their Implications for Leaders in Europe”
Brett will share and discuss the employer branding global trends driving talent attraction, engagement and retention in companies across the globe and which trends leaders in Europe should embrace if they want to stay competitive in a post Global Financial Crisis (GFC) environment where many of the systems and practices used prior to the GFC are now being reinvented to boost employee and customer engagement. He will also share insights into highlights from global case studies presented in his new book, 'Employer Brand Leadership - A Global Perspective.'
Brett Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 33 cities in 20 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and 
‘Business Week.’ He has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC, Hewitt, Bankwest, Origin and Australian Wine Research Institute. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book Employer Brand Leadership – A Global Perspective is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.
Michael Holm Employer Brand Manager IBM
"Social Media - why should we care? - A Best Practice IBM Case Study"
Michael
will present and discuss the use of social software and social media as
a means to providing a strong employer brand. Delegates will learn from
detailed insights of how IBM are leveraging social media both within and outside the corporate firewall including lessons learnt during the journey.
Michael
joined IBM in December 2004 as part of the acquisition of Maersk Data –
the second largest IT company in Denmark. At IBM, Michael is
responsible for the employer branding activities in Denmark from the
development of strategic goals to implementation and conversion into
action plans and tangible projects. In collaboration with the
communications, HR and university relations functions Michael strives to
attract and retain the employees needed to secure their future growth.
Michael's
professional background is in Human Resource with roles and
responsibilities from Human Resource Consultant with hands on projects
to strategic roles as Human Resource Partner with a focus on program
development. Prior to joining IBM, Michael worked in the Danish Armed
Forces with a focus on Leadership training and development.
Matthew Jeffrey, Global Director Employer Brand, Electronic Arts
“Putting the emotion back into EA. Creating a global community of employment brand ambassadors. EA’s story of its revolutionary Employment Brand”
Matthew Jeffery is the Head of Recruitment for Electronic Arts European Studio, EA Tech, Mobile Development, Online and EA Partners. Electronic Arts is the world’s leading independent developer and publisher of interactive entertainment software. EA’s broad portfolio of franchises includes global sports blockbusters from its EA Sports brand including FIFA and Madden NFL. The diverse offering from its EA brand features Need for Speed, Burnout, Spore, Sims and Army of Two franchises, as well as key Hollywood licenses for games including Lord of the Rings, Harry Potter and Superman.
Yves Grandmontagne, HR Director, France Microsoft
“Microsoft Employer Branding in a new competitive and changing environment”
Yves Grandmontagne has over 20 years of business and human resources background. After having held various business positions in the pharmaceutical industry (Dolisos, Pfizer), he moved to Human Resources to lead a major post-merger reorganization in Pfizer in 2000. He continued his career in HR and held the HR Director position for Pfizer France from 2002 to 2009. After a 6 months experience in Baxter France as interim HR Director, Yves moved to Microsoft France in May 2010. Yves holds a Veterinary Doctor degree from ENV Alfort and a Master's degree in HR from ESSEC Business School.
Valérie Perruchot-Garcia, Internal Communications Director, AXA
"Employees: the first ambassadors of Employer Branding"
Valérie will present and discuss employees as the first ambassadors of employer branding by sharing insights through the following headline topics -
Employee engagement: a key asset to maintain and develop - A common
Culture: is it a dream or reality? - Collaboration and sharing: is web 2.0 a new
driver for internal reputation? - The key role of internal communication
on internal reputation.
Valerie
Perruchot Garcia is Head of corporate internal communications at AXA.
She is also President of the French Association for Internal
Communication Professionals (AFCI). Before joining Axa, she had been
communications director at Saint-Gobain, corporate communications
manager at GlaxoSmithKline and communication manager at Glaxo Wellcome
and Roche. She studied at the Centre de Formation des Journalistes and
at the Institut d'Etudes politiques de Paris.
Dr. David Kippen, CEO & Chief Strategist, Evviva Brands
“Ignite Passion with your Leadership Brand”
How does the employer brand connect with the group brand? What are the consumer benefits of a great employer brand? Is it possible to create a strong employer brand without considering the marketplace? You probably have an instinctive opinion, but few ask these important questions at the start of their employer brand journey and the answers may surprise you. Every organization developing a brand works to understand the marketplace in which it competes and to differentiate their products or services in that marketplace. Every organization developing an employer brand goes through a similar process-understand the talent marketplace, and differentiate. But few organizations take the essential next step: ensuring that leaders align their behaviors with these internal and external differentiators-and leading by them.
With a background spanning advertising and communications and a client base spanning the globe and including top brands in every sector, Dr. David Kippen is a world-renowned leader in brand strategy. David's past clients include category-leading brands like Ameriprise Financial, Bain & Company, Burger King, Catholic Healthcare West, Chevron, Coca-Cola, Dell, Disney, E.ON, HP, HSBC, General Mills, Intel, Kaiser Permanente, Microsoft, Nokia, Premera Blue Cross, Teva and T-Mobile. David has extensive international consulting experience and regularly presents on brand and communications theory at conferences and at customized seminars for audiences ranging from practitioners to senior executive leadership David has held leadership roles in several top associations that support the HR and communications professions. He is an active member of the Council of Communication Management and has served as President and Chief Executive of the International Association of Business Communicators San Francisco chapter. David holds a Bachelor of Arts in English from San Francisco State University (magna cum laude) and PhD in English (Rhetoric) from the State University of New York at Stony Brook.
William Lebedel, Head of the Reputation Management Practice & Partner of the i&e Group
"Corporate vs. Employer reputation: how your workplace influences your global reputation"
In this engaging presentation William and Véronique will present and discuss the 7 drivers of reputation, the cultural differences impacting on reputation, the workplace - a key driver of reputation and the link between employer reputation and business.
William advises companies in the management of their reputation from the reputation diagnosis, the definition of strategic priorities to the roll out of action plans.
For 10 years, he has been counselling the top management of companies in building their communication strategy, especially in critical moments of the company’s life cycle. He also coordinates notoriety and opinion programs for French and foreign companies and institutions, particularly of the financial sector. William heads the Advisory & Financial Services practice at i&e. He holds a Master’s degree in international economics from the Sorbonne University and speaks fluent English. He worked previously as a conference manager for the Association for the Monetary Union of Europe.
Véronique Frogé, is the Partner, Head of Employer Branding practice at i&e Management
In 2000, Véronique joined i&e, a leading Paris-based counselling and communication group. Prior to i&e, Véronique worked with Danone and the French Olympic Committee. As a specialist in corporate communication, crisis management, HR and internal communication strategy, Véronique has consulted to leading international brands including France Telecom, Pfizer, IBM, Motorola, and public institutions such as the French Social Security. Véronique has a deep understanding of the influences on employee perceptions and employer reputation, and in 2007 was involved in the establishment of i&e Management, a consultancy dedicated to change management, and bridging HR, communication and management. She now leads the HR marketing and employer branding practice with current clients including Orange, Thales, Thomson, Ipsen and Expanscience. Véronique believes a company’s employer brand is largely impacted by leadership behaviours, which have to promote a positive and supportive experience that delivers on the brand promise at each step of the employer relationship.
Job Mensink, Founder brandgiving & former Global Head of Employer Branding, Philips
"Employer Brand Management at Philips - Lessons Learnt!"
Job was global head of Employer Branding for Royal Philips Electronics when he founded brandgiving® in 2010, a small consultancy firm dedicated to Employer Brand and Talent Management. In addition to selected Employer Brand programs for Philips, he is now also working for multinationals like ING Group and TNT Express and Mail.
Before this, Job held various strategy, marketing and business management roles both in Consumer and B2B businesses. He studied Innovation Management at Delft University of Technology and Economics at the Erasmus University in Rotterdam. Mensink is a passionate guest lecturer at various institutes and universities. His aim is to bring the best of HR and Marketing together to create places where people love what they do – and their customers love what they get.
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speakers subject to change due to unforeseen circumstances
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