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Australian Perspective Global Trends

Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.

Sydney - 17 June 2008 9am-5pm - SOLD OUT - Novotel Sydney on Darling Harbour - 100 Murray Street

click here to register your interest in attending incase of a cancellation

Melbourne - 24 June 2008 9am-5pm - SOLD OUT - Crowne Plaza Melbourne 1-5 Spencer Street

click here to register your interest in attending incase of a cancellation

Summit numbers are STRICTLY LIMITED.

Who should attend? - some of the companies participating>

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.

Benefits of attending

• Get practical advice on how to audit, design, integrate and evaluate your employer brand program
• Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
• Discover how employer branding is being embraced to retain top talent
• Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
• Learn how to align your employer brand with your business strategy
• Discover how to leverage the latest in technology to attract and retain top talent
• Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
• Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
• Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
• Receive the latest information on global trends and challenges in employer branding
• Receive the latest global research on Employer Branding
• Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
• Learn from case studies of leading companies who have built a strong employer brand

This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain.

Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources

Summit Takeaways

• NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. the toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map.
• Copy of White Paper - Minchington/Thorne Employer Brand Global Index Australian benchmarking study
• The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary employer branding issues

Presentations & Presenters

"Leveraging internal and external capabilities to develop an integrated employer brand strategy"
Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. His new book, "University means Business" will be published in mid 2008.

"Harnessing old and new media in Employer Branding"
Mike Beeley - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.

"Building an employer brand that aligns with your corporate and consumer brands"
Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan where she progressed through generalist, specialist and business partner roles and was very much part of the significant cultural transformation that they achieved. After a change of industry and a new challenge, she then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.

"Turbocharge your staff. Employee motivations and employer branding"
Stefan Grafe is co-founder and Managing Partner of mext market management consultants, a management consultancy that focuses on research, brand strategy and innovation. Mext have introduced market research based on Morphological Psychology to Australia in 2003 and successfully applied it to a wide range of national and international clients. Before founding mext, Stefan has had a highly successful international career as Creative Director and Strategy Director across Asia-Pacific and European markets, developing award winning creative work and effective brands. His roles include Creative and Strategy Director for Indochina at Bates Hong Kong and Head of Strategy at BBDO Germany as well as Clemenger BBDO. His deep empathy with people combined with a healthy dose of business savvy form the philosophy of his company.

"Leveraging the latest in integrated talent management solutions to attract and retain talent"
Heidi Kreuchen operates as the General Manager, Business Development of PageUp People, the experienced leaders in talent management solutions. As the National General Manager, Business Development, Heidi is responsible for overseeing all of PageUp People's Sales and Marketing operations globally. Heidi's experience in HR and recruitment roles spans over 20 years. Heidi has held a number of senior roles for leading companies such as Zurich Financial Services, National Mutual, Federal Express as well as the Managing Director of KHK Consulting Group. Heidi has a Masters in Management (MGSM).

"Engaging the CEO and Executive in your Employer Brand Program"
Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business, this study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.

"Enhancing your Employer Brand through best practice, integrated career development, performance management and learning and development programs"
Craig Aunger is the lead consultant at Pinpoint HRM and been involved in the management, sale, justification, implementation of and consulting on e-Recruitment software since 1999. He worked for two Australian e-Recruitment software vendors, where he was directly involved in more than 30 sales to large companies. Since 2003 Craig has lead more than 20 consulting projects for Pinpoint HRM with some of Australia's largest employers including the Victorian Public Service, NAB and Transfield Services. These projects include recruitment strategy development, e-Recruitment selection and implementation and HR technology integration. His team also assist more than 20 clients (such as Deloitte and Holden) to optimise a range of e-Recruitment systems on an ongoing basis.

"Graduate talent - Global and mobile"
Heather Disher started the first nine years of her business life in the advertising industry, agency, television and radio before heading up a Melbourne operation for an Information organisation before she moved to London to manage a global business and then to the USA to set up and run the head office for an IT start up. Heather is now the Country Manager for Universum one of the world's leading employer branding organisations. As thought leaders, Universum assist to drive the industry forward having focused exclusively on Employer Branding for close to 20 years. Universum is a trusted partner to over 500 clients worldwide including many Fortune 100 companies.

"Alife journey"
Troy Jones - Managing Director, Lifeworks Media Pty Ltd
Troy Jones is co-Founder and Managing Director of Lifeworks Media Pty Ltd the creator of ALife. In conjunction with 45 different industry associations, Alife’s website will be launched soon and supported by mass replicated and distributed DVD-ROMs covering 100 examples of lives and career paths, called "ALife journey". Using engaging and inspiring video, the program demonstrates how these inspirational, everyday Australians take control of their careers and develop themselves. ALife is a free, world first multimedia vehicle, similar in nature to Facebook and Youtube which will distributed to Schools, Universities, TAFE's, RTO's and Youth Organisations Nationally. Troy also founded PNMG, a multimedia & production company which has developed over 50 corporate, Government and school based awareness programs.

"Employment trends in Asia-Pacific"
Victoria Bethlehem - Director of People & Development, Vedior Asia Pacific
Victoria was born in Malaysia and grew up in Greece before moving to Australia with her New Zealand parents. After completing her studies Victoria worked in the tourism industry for four years before travelling and working overseas for seven years. It was whilst overseas that Victoria joined the recruitment industry and is now in her 14th year. Victoria’s recruitment experience spans across business operations as well as infrastructure. Victoria is at present the Director of People and Development for Vedior Asia Pacific and is responsible for HR strategy, internal recruitment, learning and development and quality functions.

"Leveraging online as part of your candidate attraction strategy"
Dawn Tingwell joined CareerOne.com.au in October 2006 and is responsible for sales strategy and execution across the business. Her professional career spans online, newspapers and magazines with a focus on sales management, sales process improvement and customer development. Dawn commenced her career as Senior Account Manager with Reader’s Digest before moving to Fairfax in 1991 where she assumed the role of Deputy Advertising Manager for the Sydney Morning Herald. Over Dawn’s seven years with this company, where she was promoted from National Advertising Manager to Acting Advertising Director, Dawn developed an area of expertise in recruitment/employment advertising. She has successfully helped develop and launch over 14 new or revamped sections of the paper. In 1998 Dawn moved to ACP working as Advertising Publisher AWW and in 2000 to AllAdvantage.com initially in the capacity of Sales and Marketing Director prior to being promoted to the capacity of Managing Director. Prior to commencing with News Limited as Field Sales Strategy Manager, Dawn worked for FPC Courier (who publishes magazines such as 9TO5 and The Wentworth Courier) as Group Advertising Director and Group Publisher – City Titles.

Register for Sydney here>

Register for Melbourne here>

$1190 pp Standard Rate

24-Jun-2008 1 Day Only
9am-5pm

17-Jun-2008 1 Day Only
9am-5pm

ADELAIDE - Thursday 29 March 2007 - 9am-4pm
ETSA Park Conference Centre, Adelaide REGISTER HERE>

Register Adelaide before 28th February 2007 & SAVE $200 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Who should attend

Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Business Unit Managers

About the masterclass

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally).  The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees.  Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world’s best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand 

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the presenter

Brett Minchington is an Internationally recognised employer brand strategist and author.  In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author.  The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

ADELAIDE - manual masterclass registration form click here>

BRISBANE, SYDNEY, MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$495 pp Standard Rate

29-Mar-2007 1 Day Only
9am-4pm

BRISBANE - Thursday 17 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

SYDNEY - Tuesday 29 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

MELBOURNE - Thursday 31 May - 9am-4pm ****SOLD OUT**** ****SOLD OUT****
to register your interest in attending in case of a cancellation please click here>

Register Brisbane, Sydney, Melbourne before 12 April 2007 & SAVE $100 & receive a complimentary copy of
"Your Employer Brand attract-engage-retain". RRP $89 AUD

Join the growing list of Participating Companies>

Who should attend
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees. Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retain talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to cover the total employment experience
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, lunch, afternoon tea and refreshments

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenter
Brett Minchington is an Internationally recognised employer brand strategist and author. In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>

Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.

Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).

BRISBANE SYDNEY MELBOURNE - manual masterclass registration form click here>

Can't attend! - purchase the book click here>

$695 pp Standard Rate

20-May-2007 to 21-May-2007
9am-4pm

17-May-2007 1 Day Only
9am-4pm

31-May-2007 1 Day Only
9am-4pm

Wednesday 4 June 2008 

Politecnico di Milano University, Milan, Italy 

Career Lab

 

Following sold out events in Australia, New Zealand, London and Dubai International employer brand strategist and author Brett Minchington MBA returns to Italy on 5th June 2008 to deliver the Employer Brand Global Masterclass with Italy's Eugenio Amendola, Managing Director Anthea Consulting.

Translation service available at the event - Italian and UK residents register at Anthea Consulting

Who should attend?
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers

About the Masterclass
Following on from his 2007/2008 global tour which has included Australia, London, Italy, New Zealand, Kuala Lumpur, Manila, Dubai, India, Singapore and Switzerland, Brett Minchington, Employer Brand Strategist and author of Your Employer Brand attract-engage-retain is touring Europe in May/June 2008 and will return to Italy to conduct a masterclass with fellow Associate of the Employer Brand Institute Eugenio Amendola.

Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Italy (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this interactive and practical masterclasses you will:

• Discover the latest in world's best practice Employer Brand Management
• Tailor your total employment experience to attract, engage and retain talent
• Learn how to audit, design, integrate and evaluate your employer brand program
• Learn how to align your Employer Brand program with your business objectives
• Identify the key motivators for attracting and retaining talent
• Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
• Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
• Identify the key stakeholders who impact on your Employer Brand
• Share in the latest development and adoption of Employer Branding worldwide
• Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
• Discover how leading companies are using the latest e-recruitment systems to manage talent pools
• Learn how to sell your employer brand business case to key people in your organisation
• Develop an effective dashboard of metrics to measure the ROI of your Employer Brand program
• Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
  

Registration includes morning tea, refreshments and masterclass resources

Masterclass Takeaways

• Employer Brand workbook including key strategies and guidelines for developing your employer brand
• Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
• The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues

About the Presenters

Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).

His new book, "University means Business" will be published in mid 2008.

Eugenio Amendola is the Managing Director of Anthea Consulting, a HR consulting firm specializing in employer brand management, reruitment and campus recruiting strategies. With the experience of a 10 year career in HR consultancy Eugenio led a number of employer branding projects for leading multinational companies. Eugenio is a frequent speaker and author of articles on employer branding. He has collaborated on the book “New trends in coaching” with a focus on the interaction between coaching and employer branding. He is engaged in writing a new book “Employer branding-New Trends in Corporate Recruiting” which will be published in June 2008. Eugenio is also a Senior Associate of the Employer Brand Institute.

 

 

Masterclass Brochure

Can't attend! - to purchase Brett's book please click here>

The Universal Currency Converter Service - online payment is in AUD$

$435 pp Standard Rate

04-Jun-2008 1 Day Only
9am-12.30pm